Advertising

We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.

From inspiring keynotes to insightful panels, this year’s Advertising Week New York line-up offers strategic learnings for those in marketing, advertising, media and tech. It’s simply a must if you’re in this industry!

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity

Revisit our webinar discussion exploring the critical aspects of data ownership and how marketers can improve their media investments.

Are you considering submitting an application for an ARF David Ogilvy Award, the premier awards program honoring research- and insights-driven advertising? Writing and submitting an award entry might be intimidating but with a solid understanding of what makes a successful entry, you can be a serious contender.

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.