Advertising

Are you considering submitting an application for an ARF David Ogilvy Award, the premier awards program honoring research- and insights-driven advertising? Writing and submitting an award entry might be intimidating but with a solid understanding of what makes a successful entry, you can be a serious contender.

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.

Don’t miss your opportunity to hear from Ipsos’ Michelle Vangel, SVP Social Intelligence & Analytics, who will take part in a panel discussion with other Marketing Industry Leaders

Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.

A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.