Advertising

A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.

With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.

How can an advert perform well in one country, but prove significantly ineffective in another?

Join Ipsos experts who will be speaking at the Equality Lounge® @ Advertising Week

We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.

Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.

Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.