Advertising

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.

Don’t miss your opportunity to hear from Ipsos’ Michelle Vangel, SVP Social Intelligence & Analytics, who will take part in a panel discussion with other Marketing Industry Leaders

Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.

A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.

With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.

How can an advert perform well in one country, but prove significantly ineffective in another?

Join Ipsos experts who will be speaking at the Equality Lounge® @ Advertising Week

We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.