Advertising

Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.

Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

How understanding generational differences in comedic sensibilities can help connect your ads with the right people

Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process. 

After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media

Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity in video ads to uncover what creativity really means in advertising and the role it plays in delivering end business effects.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.