Artificial Intelligence (AI)

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.

Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.

Featuring Ipsos’ Manuel Garcia-Garcia, this session will explore how psychological frameworks can help make AI more understandable, practical, and actionable for researchers.

Hear findings from The Trust Advantage research exploring the widening "Trust Gap" and, more importantly, why trusted data is the only foundation for sustainable AI implementation.

Join us for an exclusive LinkedIn Live session, in which we will unveil the key findings of our latest Global Voices of Experience survey.

AI is transforming everything. The right humans make it work.

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

1 in 3 Americans trust AI’s advice on financial issues. But trust drops considerably for AI tools with access to financial accounts.

Stop selling. Start storytelling.