Artificial Intelligence (AI)

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

AI helps you move faster. Trust helps you go further.

Watch as our panel of brand leaders and Ipsos experts share why trust is the ultimate differentiator in the modern era.

Hear real stories of AI wins and misses, the moments when human judgment and empathy saved the day, and how teams are blending HI + AI to move faster and think smarter.

Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker

Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.

Join Ipsos Senior Director Shelley Yang and the ARF Organizational Insights Council to explore new research on how AI and evolving organizational structures are reshaping the future of insights and analytics.

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.

What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.