Consumer Behavior

[WEBINAR] What the Future: Success
Consumer Behavior Events replay

[WEBINAR] What the Future: Success

Hear more about the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.
Will we reenter the economy as penguins or lemmings?
COVID-19 Survey

Will we reenter the economy as penguins or lemmings?

Two myths from the animal kingdom can shape our preparations
Consumer behavior
Consumer Behavior Survey

U.S. consumer sentiment gains strength

Jobs confidence increases as fewer doubt a prompt recovery once COVID-control restrictions are relaxed
Consumer behavior
Consumer Behavior Survey

Consumer confidence plateaus

Current and investment sub-indices see the most growth
Consumer behavior
Economy Survey

Consumer confidence ticks slightly upward

Gains in consumer sentiment driven by resurgence in jobs confidence
Consumer behavior
Consumer Behavior Survey

Consumer confidence holds steady following Biden’s inauguration

Partisan divergence widens as Republican sentiment declines further
Consumer behavior
Consumer Behavior Survey

Steep decline in consumer confidence on eve of Biden’s inauguration

Nearly half of Americans expect new stimulus to have a major impact on their finances
Statement
Brands Survey

How appropriate is it for brands to speak out about societal events?

New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue
Consumer behavior
Consumer Behavior Survey

Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims

Overall uptick in optimism belies a growing disparity among income groups
Consumer behavior
Consumer Behavior Survey

U.S. consumer sentiment rallies

Purchasing confidence rebounds as federal coronavirus relief plan materializes
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