Consumer Behavior

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Consumer Behavior Survey

AI has a PR problem with Americans

Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.
Consumer behavior
Consumer Behavior Survey

Consumer confidence plateaus

Current and investment sub-indices see the most growth
Consumer behavior
Economy Survey

Consumer confidence ticks slightly upward

Gains in consumer sentiment driven by resurgence in jobs confidence
Consumer behavior
Consumer Behavior Survey

Consumer confidence holds steady following Biden’s inauguration

Partisan divergence widens as Republican sentiment declines further
Consumer behavior
Consumer Behavior Survey

Steep decline in consumer confidence on eve of Biden’s inauguration

Nearly half of Americans expect new stimulus to have a major impact on their finances
Statement
Brands Survey

How appropriate is it for brands to speak out about societal events?

New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue
Consumer behavior
Consumer Behavior Survey

Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims

Overall uptick in optimism belies a growing disparity among income groups
Consumer behavior
Consumer Behavior Survey

U.S. consumer sentiment rallies

Purchasing confidence rebounds as federal coronavirus relief plan materializes
Consumer behavior
Consumer Behavior Survey

U.S. consumer sentiment holds steady

Four in ten Americans believe their financial status will improve as the vaccine is administered
Consumer Behavior
Consumer Behavior Survey

U.S. consumer sentiment rally reverses past week’s loss

All indices still remain lower than they were in the week before the election
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