Consumer Behavior

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations

Ipsos is delighted to be presenting at this year’s IIeX behavioral science conference.

Join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.

It's a thing, whether summer, winter, back-to-school, or holiday shopping.

Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.

There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.

Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.