Consumer Behavior

The report demonstrates how Cocoa Life is progressing in its ambition to improve livelihoods among cocoa farmers and communities in the third largest cocoa-producing country in the world.

Overall Confidence No Longer Growing in Largest Economies, Global Expectations Index Plateauing

Global Primary Index Hits Record-High Level of 48.9 in August 2017

Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.

Reuters/Ipsos data on buying American products.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

Join Ipsos’ expert in behavioral economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on program designed for senior executives wanting a solid grounding in behavioral economics framework that produces results.

What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.