Consumer Behavior

This May sees the Global Consumer Confidence Index rise by 0.4 points

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.

Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds

This month's global consumer confidence reaches 50.9

When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep — sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioral Science Center to interpret findings.

Join Ipsos on May 15 to learn more about Customer Experience & Behavioral Science – A Moment of Truth.

March's US Consumer Confidence Primary Index has increased 2.3 points since February, as the economy is set to reach full employment.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.