Consumer Behavior

On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.

The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.

Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker

Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker

One in four Americans say they plan to travel 100 miles or more for the holidays, stable compared to last year, according to the Ipsos Consumer Tracker

Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker

More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker

The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.