Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Picture of a man thinking while looking at a computer
Consumer Behavior Survey

Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’

What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
Image of a basketball going through a hoop
Consumer Behavior Survey

Despite the hype, most don’t plan to watch any NCAA March Madness

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
Photo of a woman looking at her phone with numbers behind her
Consumer Behavior Survey

Most Americans agree the government should regulate AI, but party splits emerge on how

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
Image of woman shopping while holding a phone
Consumer Behavior Survey

Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps

For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
Image of vehicle on a sandy beach
Consumer Behavior Survey

Gas prices aren’t hurting Americans’ summer plans … yet

Americans' summer plans for 2026 are roughly the same as they were in 2025, according to the Ipsos Consumer Tracker, but that may change if higher gas prices continue to linger.
Photo of a person pumping gasoline
Consumer Behavior Survey

Almost all Americans think gas prices have gone up and will get worse

Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers.
Pressure at the pump
Polling Survey

Pressure at the pump

Below are five charts on how far gas prices have risen, how Americans are responding to the rise in gas prices, and what might come next
[WEBINAR] Changing Focus: How 2026 will be different for global Influentials and Company Leaders
Affluent Events replay

[WEBINAR] Changing Focus: How 2026 will be different for Global Influentials and Company Leaders

Hear more about how Influentials and Company Leaders view 2026 – their concerns, hopes, and strategies for success for themselves, their families, and their companies.
Image of a body being measured with a tape measure
Consumer Behavior Survey

Americans have mixed and contradictory views on obesity

A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
64 - 72 of 514 items