Consumers

There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.

Revisit our recorded webinar to hear Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest.

Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.

Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.

Revisit our on demand demonstration of FastPack, Ipsos’ approach for rapid and reliable packaging evaluation.

Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.

Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets