Consumers

Read more about the two front-runners in this niche category and insights behind their race to market.

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments

Join us to hear Mike Vannieuwkuyk (SVP Ipsos Automotive Advisory) and Carlos Aragón (VP Ipsos Channel Performance) as they discuss the latest findings from our 2021 EV Dealer Assessment program.

We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.

Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.

Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.

Significant month-on-month gains in consumer sentiment recorded in seven markets

There are two sides to the business travel incentive coin: incentives and rewards.

Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.