Consumers

We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.

Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.

Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.

Significant month-on-month gains in consumer sentiment recorded in seven markets

There are two sides to the business travel incentive coin: incentives and rewards.

Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.

COVID has increased inequality and consumers expect financial services to address it. We have a few tips.

Join us for a complimentary webinar as Ipsos VP of Healthcare Digital Strategy Steve Reeves will take you through a pragmatic, detailed process for understanding how to think about digital readiness and the utilization of social and other digital data sources for insights gathering in healthcare.

In a new year with new priorities from a new U.S. President, we have already heard about support for electrification and focus on the reduction of vehicle emissions