Consumers

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability
Consumers Events replay

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
vaccine
Healthcare Survey

Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic

New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
credit card
Consumers Survey

Majority say credit card rewards are very important, and drive their card usage

New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
Woman wearing face mask at the beach | consumers' priorities | Ipsos
Consumers Publication

Shifting context, shifting priorities

Time for a strategic reset?
[WEBINAR] DIY Research: Everybody's Doing It. Are you?
Consumers Event

[WEBINAR] DIY Research: Everybody's Doing It. Are you?

Join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.
Developments and dynamics of a COVID-19 vaccine | Ipsos
Consumers Publication

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
Good for me and good for we
Consumers Publication

Good for me and good for we

Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
Consumer confidence Index | National Index | Ipsos
Consumers Survey

Consumer confidence falling throughout Europe

Global gains in consumer sentiment level off as coronavirus surges again.
Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Consumers Publication

Decoding Culture to Better Connect with Consumers in 2020 & Beyond

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
Five Shopper Segments to Watch As Pandemic Lingers
Consumers Publication

Five Shopper Segments to Watch As Pandemic Lingers

Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
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