Consumers

Consumers Events replay

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

06.11.26

Consumers Publication

Decoding Culture to Better Connect with Consumers in 2020 & Beyond

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

11.17.20

Consumers Publication

Five Shopper Segments to Watch As Pandemic Lingers

Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.

11.16.20

Consumers Publication

Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability

At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.

11.16.20

Consumers Event

[WEBINAR] Are we ready to get back to sharing again?

Don’t miss hearing Ipsos' John Kiser, SVP of Automotive & Mobility, and Mike VanNieuwkuyk, SVP of Automotive Advisory delve into the impact that Covid-19 is having on Shared Mobility preferences among American consumers relative to the world.

11.06.20

Consumers Survey

Ipsos and Forbes Advisor Announce New Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker

Today, Ipsos, the global research firm, announced a new partnership with Forbes Advisor, a global platform that arms consumers with personal finance advice, news, and reviews, to launch the Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker.

10.29.20