Consumers


Consumers Publication

The Role of Research & Insights During the Pandemic

Revisit our broadcast now to hear more about the role research and insights will play in driving brands to recover and rebound out of the crisis stronger.
Consumers Event

ARF NxNE Virtual Conference

The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.
Consumers Publication

Sustainability & eCommerce: Will Consumers Pay More?

View our on demand webinar to learn whether shoppers are willing to pay more for your sustainable products.
Consumers Publication

Level-up Your Segmentation: Connecting with Profitable Targets

View our on demand webinar to learn how we have made segmentation research more engaging.
Coronavirus Publication

Leveraging behavioral science to predict behavior change post Covid-19

View our on demand webinar to gain insights into ways your consumer’s behavior might shift or endure after the pandemic.
Coronavirus Event

[WEBINAR] China: The Road to Recovery

Covid-19 was discovered as early as December 2019 in China, and by early April many of the restrictions have been lifted, with most people back to work.
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Consumers Publication

Getting Ahead Of The Curve In CPG

How to keep the business healthy in a time of pandemic
Society Publication

Hope Shines in Dark Times

Fast forward: how will Americans remember the pandemic?