Consumers

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

Ipsos and Synthesio are ushering in a new generation of AI-powered insights through a combination of innovative social listening technologies and proven research techniques designed to uncover the true power of the consumer voice.

In this edition of WTF Vice, Oscar reminds us to keep an eye toward the future, while thinking about how to capitalize on society’s constant evolution. His vice: Belvedere and soda.

Ipsos is delighted to be hosting our next WTF Live salon in New York City.

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.

Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.

Discover lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.

View our on-demand webinar to learn more about how Behavioral Science can optimize shopping journeys and retailer environments.