Consumers

Ipsos Cost of Living Monitor 2026
Inflation Survey

Ipsos Cost of Living Monitor 2026

Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.
new era of transportation
Consumers Publication

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
patient generated health data
Healthcare Publication

Patient-generated health data

Listen to our on demand webinar to hear Ipsos patient experts share what we have discovered around the perspective of patient influencers.
webinar profiler
Consumer Behavior Event

[WEBINAR] Audience Analysis with Profiler, by Synthesio

On a scale of 1 to 10, how would you evaluate your ability to make winning bets on your consumer’s interests and behaviors?
online shopping boxes
Consumers Publication

Who young consumers trust to tell them the truth about brands

In this podcast, you’ll hear more about what young consumers and their parents think about business and sustainability issues, and how it affects their purchasing decisions.
financial services health wellness
Public Health Publication

Can financial services tackle health and wellness?

As consumers look beyond traditional markets to address health and wellness, giving new opportunities for financial services companies to step in.
black friday
Consumers Publication

Black Friday: Still the superhero of the shopper’s year?

Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.
smx webinar
Consumers Event

[WEBINAR] Bringing Consumer Occasions to Life

Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
gathered around computer
Consumers Publication

Is ‘digital empathy’ an oxymoron?

Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
smart phone
Consumers Survey

Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program

Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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