Consumers

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.

Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.

Top of mind association with COVID-19 are emotionally charged and opinion-driven, prompting behavioral splits around general preparedness and shopping behaviors.

The importance of listening and understanding client needs, and why “suspending your agenda” is helpful in combating myopic research.

Heading into a tumultuous election cycle and an uncertain moment in the global economy, young and old Americans have vastly different experiences with the economy, a possible explanation for divisions in the fractured Democratic party.

New study also reveals new insights into direct selling as a valued channel for independent work and ‘shop local’ consumer experience

Learn more about how Americans feel as disposable single use products are being banned around the world.

Join Ipsos’ SVP and Head of Content + Platform Strategy Andrea Marker and Syndicated Services SVP Julia Roland as they share extensive qualitative and quantitative.