Customer Experience


Customer Experience Publication

Storytelling Best Practices to Drive Brand Success

Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.
Customer Experience Publication

Going all in with AI? Here’s how to keep the customer at the center

Ipsos’ customer experience experts share four key areas to focus on when developing AI tools: Fairness, Accountability, Security, and Transparency.
Customer Experience Publication

Creating Inclusive Digital Experiences: Accessibility UX Tips & Insights

During this on demand webinar we discuss why product accessibility matters, including expanded market reach, reduced legal risk and enhanced brand loyalty and customer satisfaction.
Customer Publication

The 3 E’s of Excellence: Ipsos Brand and CX Success

When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.
Customer Experience Publication

Why payment card surcharges don’t add up for merchants

While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
Customer Experience Publication

Empowering B2B Intermediaries through Customer Experience

Listen in as our Customer Experience research experts reveal the four core tenets of a successful firm-intermediary B2B relationship.
Customer Experience Publication

Why electric vehicle interest is stagnating at the worst possible time

A slew of consumer concerns are having a ripple effect on every major player in the EV industry. Here’s how to regain momentum.
Shopper Publication

How convenience stores can maintain loyalty in today’s market

Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
Customer Experience Publication

Three key learnings on luxury and sustainability

Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts