Media

Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.

The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.

Read more about how ESG activities can work in service of the brand to strengthen brand equity.

Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker

Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities