Media

Media Survey

Americans' Views on the Media

Ipsos poll shows almost a third of the American people agree that the news media is the enemy
New American Dynasties: Inside the World of Affluent Asian Americans
Media Publication

New American Dynasties: Inside the World of Affluent Asian Americans

Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.
The Sky Isn’t Falling: Gen Z and Long-Form Streaming
Media Publication

The Sky Isn’t Falling: Gen Z and Long-Form Streaming

Watch our on demand webinar exploring the media preferences and habits of the always-connected Gen Z.
Don’t underestimate Gen Z’s strong emotional ties to streaming
Media Publication

Don’t underestimate Gen Z’s strong emotional ties to streaming

Read more about the emotional factors that drive Gen Z subscriptions of video-on-demand streaming services.
17% Of Americans saw Barbie, Oppenheimer, or both during opening weekend
Public opinion Survey

About one in six Americans saw Barbie or Oppenheimer (or both) opening weekend

New Ipsos polling finds same-day “Barbenheimer” viewings were rare opening weekend
65% of the creators surveyed have used AI tools to help create their content
Society Survey

Many creators are already using AI tools in their content production

New poll conducted by Descript and Ipsos also finds that AI tools have helped produce higher-quality content and increase creativity
Image showing that 32% of Americans are delaying the purchase of a car
Consumer Behavior Survey

People are delaying, rather than buying, big-ticket items

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
72% of respondents said the workforce evolved more in the past three years than in the previous 25 years
Design Survey

The top three challenges for Design & Make companies are attracting and retaining talent, managing costs, and responding to global volatility and events

Decision makers in industries that design and shape our world report they are finding dynamic ways to transform in the face of an accelerating rate of change in their industries
It’s Time for a Media and Data “Bill of Rights”
Marketing Publication

It’s Time for a Media and Data “Bill of Rights”

Revisit our webinar discussion exploring the critical aspects of data ownership and how marketers can improve their media investments.

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Media Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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