Public opinion

We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.

A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.

This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.

Coronavirus crisis seen as threatening to both health and finances.

Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.

The pandemic involving COVID-19 continues to mature and making educated and real-time decisions in an evolving crisis requires access to and use of disparate information sources and applying advanced research methods to better understand the public's reaction to the crisis.

Download our paper with experience and expectation of company actions during this health crisis.

View our on demand webinar featuring new reputation research empowering businesses to respond during a crisis.

Americans are worried.