Social Media

Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.

Hear innovative techniques that can help shed light on the true potential of social media for both brands and consumers.

Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?

In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.

Release of the audio tapes of Trump and Cohen discussing buying rights to a story about an alleged affair does little to sway Americans on social media.

Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.

To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.

View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.