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Global Opinion Polls

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  • Millennials Publication

    MENA's Millennials Decoded

    A Glimpse into MENA's Most Disruptive Generation
  • Foreign Countries and Kenya’s Development

    While the President broke a record of sorts meeting three leaders in a span of one week, it will be the outcome of the meetings that Kenyans should be interested in…the meetings have presented Kenya with an opportunity to perhaps get the best from the antagonist ends that is [sic] the West and the East – with the US and UK as the epitome of Western influence. China represents the East.
  • Economic Pulse Publication

    The Economic Pulse of the World - August 2018

    After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
  • Society Survey

    Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

    A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
  • 2018 US Politics - the Midterm Elections are Two Months Away (September 5)

    Among registered voters, Democrats enjoy a 9-point lead over Republicans in this week's generic congressional ballot.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Innovation Publication

    Four Ways Agile Research Will Evolve to Drive Innovation

    In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
  • Diets Around the World: an Exploration

    Over recent years it has felt like consumers are becoming increasingly focused on their diet and eating healthy.
  • Ipsos Update Publication

    Ipsos Update - September 2018

    September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
  • Social Media Publication

    Are You Using Social Data Optimally?

    Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
  • Holidays Survey

    A Way to Get Away

    Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.
  • Economic Pulse Publication

    Brazil Pulse - Consumer Confidence Dropped 1% Point - August 2018

    The country is still heading in the wrong direction to 95% of Brazilians, and has been at this level since June 2017. To 86% of Brazilians, the mood regarding Brazil's future is of concern or outrage.