Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
Ipsos in Peru has been recognised as the most attractive place to work for young Peruvians, who belong to the economically active population under the category of consulting.
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
With less than two weeks to go until election day, the battle for the White House is essentially unchanged with Hillary Clinton leading among likely voters in the mid-single digits. Donald Trump’s high unfavorability ratings make it hard to see his path to victory with the little time remaining.
Hillary Clinton is moving into an increasingly strong position in the electoral college with the Reuters/Ipsos States of the Nation poll showing her up in states equal to 322 electoral college votes.
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
US presidential candidate Hillary Clinton is still faring better than her rival in the eyes of the British public, new findings from Ipsos’s Political Monitor show.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
