Donald Trump is having a bad week. Favorability scores of the Republican have declined since release of the 2005 audiotapes and Hillary Clinton maintains a sizable lead in national polls. However, Trump’s support level has not dropped since last week indicating there may be a floor to his potential losses.
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
In September, the perception regarding the country’s direction has stagnated at a negative level. Evaluation of Temer’s administration drops 4% in the bad/very bad indicators, but it does not convert to good/very good.
Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.
Hillary Clinton has had a good run in polling since the 1st debate. She has solidified her lead and improved her favourability ratings. Trump, on the other hand, has had a rough go lately. However, the adverse news cycles have not significantly depressed his favorability ratings or vote share relative to just before the 1st debate.
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
