There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
Most people spend about a half hour in bed before falling asleep on the weekdays. Are you interested in knowing what people do before falling asleep, what they wear to bed or when they plan to buy a bed?
Barack Obama’s approval rating slides to 49% this week. But, this is the third week in a row where the President’s approval rating has (narrowly) exceeded his disapproval rating on the last Ipsos/Reuters Poll.
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
