The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
‘The Death of Polling?’ may be a deliberately dramatic title to mark one year on from the UK General Election, but it’s fair to say it has not only changed the British political landscape, but has also shaken the polling industry. But are we alone in facing these challenges?
