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Global Opinion Polls

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All content

  • Consumers Survey

    Is There Still Room to Innovate When Consumer Needs Are Largely Met?

    A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.
  • Economic Pulse Publication

    Brazil Pulse - Consumer’s Confidence Has Reached the Lowest Level - April 2016

    The high disapproval of Dilma Roussef’s administration and the country’s erroneous direction result in nearly 60% of support for the impeachment - which is lower (43%) in classes D and E.
    Consumer’s confidence has reached the lowest level considering all the historical series, and is at 64 points.
    A country in economic depression, political instability and injured pride. What are the main problems to be solved to revert this situation?
  • Food & Beverage Publication

    Food, Beverage and Consumer Insights in China

    This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
  • Consumption Publication

    Beauty & Skin Care Consumption Features of Women in China

    In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
  • Economic Pulse Publication

    The Economic Pulse of the World - April 2016

    The national economic assessment average is showing signs of recovery. With positive gains for a second month in a row, 38% of global citizens view their current economic situation as “good”, up one point since last sounding.
  • Food & Beverage Publication

    Food Trends in Italy

    Presented at the Tutto Food conference, the largest Food Trade Fair in Italy, this report into current and future Italian food trends suggests fresh food will remain popular and predicts that online spending will increase.