Healing the Pain introduces the concept of ‘Smarter Closed Loop Feedback’, helping companies maximise the ROI of customer feedback programmes and reduce customer complaints and churn.
Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list.
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
After 3 months without movement, the global average for national economic assessment is up one point this month, with four in 10 (41%) respondents rating the current economic situation in their country as “good”. This is the first month with a positive gain for the national assessment average since July 2015.
Not long ago, it seemed impossible to think that the reputational turbulence experienced by the banks of late could be matched by any other sector. However, Volkswagen’s recent mea culpa is just one of the latest in a series of blows for the automotive industry and, for many, a potential tipping point in terms of trust.
The national economic assessment index finishes the year flat with four in 10 (39%) of global citizens describing their global economic situation as “good”. Despite some mid-year fluctuations (July 2015 – 42%), the national index remains exactly the same as it was one year ago. Winners and losers: Italy recorded the highest net points gain in 2015 (16%, + 9pts.). Brazil shed the most points, to end the year at the all-time low (4%, - 18 pts.).
