As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
The world has changed.
The world’s largest taxi company owns NO vehicles.
The world’s most popular media owner, creates NO content.
The world’s most valuable retailer, has NO inventory.
The world’s largest accommodation provider, owns NO real estate.
The opinion is now widely shared that the ability to extract actionable insights and intelligence from unstructured text is crucial for most organizations. So, you have your unstructured data in-hand. Now what? How do you get started? There are so many tools out there – which do you use?
How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
