Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
This edition of Understanding Society covers a diverse and varied array of topics relating to the cost-of-living crisis, and how the rising costs have been affecting British society. Ipsos researchers consider food insecurity, sustainable living, the housing market, generational divides, and much more.
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
