Understanding the market potential for a product is an integral part of any business plan. Assessing market size, identifying existing and new competitors – as well other drivers/constraints on growth – will inform and guide a business development plan and forecast.
Environmental concerns are no longer just pressing ethical issues, but questions of financial prudence. Over half of British consumers feel we are experiencing a climate crisis, and over one third say they would switch or boycott a financial organisation if its investments have a detrimental environmental impact.
From the beginning, Joe Biden was favored. But President Trump enjoyed structural advantages based on Ipsos' analysis of hundreds of past election results.
COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
