Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Product Innovation Publication

    We see with our mind, not just with our eyes

    This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
  • Media Publication

    Why we can’t live without digital media

    It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
  • Ipsos Update Publication

    Ipsos Update - May 2019

    May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
  • Economy Publication

    Investing in ASEAN 2019|2020

    Ipsos is proud to once again support the Investing in ASEAN guide produced by Allurentis in conjunction with the Association of Southeast Asian Nations. The guide contains some informative articles about industry challenges and developments in ASEAN.
  • Neurosciences Publication

    Hacking Human Behavior

    In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
  • Innovation Publication

    Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

    PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.