Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
Ipsos poll for Halifax International Security Forum finds New Zealand, Canada, Germany and Sweden seen as providing best leadership on COVID, while China and U.S. underperformed; support growing for opening borders.
From November 1 to 4 2021, Lisbon hosted more than 1,800 participants at the Web Summit 2021, including Fortune 500 companies, innovative startups and international speakers. The most important players in the tech and digital industries gathered to discuss the major issues that will guide tomorrow's transformations. Ipsos was present during these 4 days to share its expertise and know-how on these subjects that will shape the future of tech.
Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.
Ipsos poll for Halifax International Security Forum finds U.S. rebounding in world esteem; Canada, Germany seen as having most positive influence over next decade.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
