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All content

  • Healthcare Publication

    NHS England: Supporting young adults

    Living with a chronic illness is difficult, especially for children and young people. NHS England used ethnography to understand how to improve the lives of this group.
  • Automotive Publication

    Pimp my ride

    Technology is shaping the automotive industry. But how are car manufacturers like Tesla leading the way?
  • Middle-class Publication

    Bill and Melinda Gates Foundation: Tomorrow’s consumers

    Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.
  • Business Publication

    Life of an SME

    Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
  • Financial Services Publication

    Making ends meet

    What drives consumer and SME financial management, trust and decision making? This short film brings to life some of the hidden influences.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Financial Services Publication

    Financial Services

    Bringing the customer into the boardroom
  • Automotive Publication

    Travel and Automotive

    Researching the future of mobility
  • Healthcare Publication

    Healthcare

    Putting the patient first
  • Consumer Behaviour Publication

    Consumer Goods and Services

    Mapping behaviour, changing behaviour
  • Applied Anthropology Publication

    Imagined communities

    A socially constructed community based on a strong sense of group identity and group acceptance, created and imagined by people who perceive themselves to be part of that group. By processes of inclusion and exclusion, the group consciousness is formed through a separation of ‘us’ and ‘them’.
  • Applied Anthropology Publication

    Social capital

    Social capital is made up of a web of social relations that allow us to thrive – or cause us to struggle when absent. Social capital is what generates social cohesion and connectedness, and it is created through reciprocity, trust, and cooperation between and amongst individuals who make up a social unit. Access to social capital is a determinant of well-being in society.