Insights Hub

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  Consumer Behaviour Survey

  Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

  Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
  
  

  09.01.26
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  Consumer Confidence Index Survey

  December 2025: Global consumer confidence rises for the second consecutive month

  Sentiment is up significantly in Latin America according to the December 2025 Ipsos Global Consumer Confidence Index

  19.12.25
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  Trends & Prospective Survey

  Ipsos Predictions Survey 2026

  The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

  16.12.25
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  Politics Survey

  Know the New America & Beyond: November 2025

  A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

  27.11.25
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  Society Survey

  London remains the most desirable city in the world

  The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world

  25.11.25

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  Consumer Confidence Index Survey

  November 2025: Global consumer confidence rises following four months of stability

  Sentiment is up in both the Asia-Pacific and Latin America, according to the November 2025 Ipsos Global Consumer Confidence Index.

  25.11.25
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  Security Survey

  Disinformation, hacking seen as top threats; Reputation of America drops

  The 2025 World Affairs report from Ipsos and the Halifax International Security Forum.

  24.11.25
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  Cost of living Survey

  Ipsos Cost of Living Monitor 2025

  Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

  20.11.25
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  Politics Survey

  The State of Democracy 2025: Fake news, lack of accountability, extremism and corruption seen as top threats to democracy across Europe and the US

  A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.

  14.11.25
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  Society Survey

  Widespread nostalgia for the old days, with many saying things were better back in 1975

  Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

  13.11.25
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  Climate change Survey

  Attitudes to COP30

  Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.

  31.10.25