Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Ipsos Encyclopedia - Habit

In the COM-B framework, habits fall under 'Motivation' as an automatic processes.
26 May 2018
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Consumer & Shopper

Investment-Linked Plans in Indonesia: Perspectives on a Growing Market

Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.
4 May 2018
Financial Services
Consumer & Shopper

Millennials in Pakistan

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
1 May 2018
Consumer & Shopper

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
25 April 2018
Consumer & Shopper

Ipsos Encyclopedia - Luxury

The broad definition of Luxury when applied to a good is "an inessential, desirable item which is expensive or difficult to obtain" (Oxford Dictionary). Our narrower definition applies to the products or services of specific industries.
21 April 2018
Luxury
Consumer & Shopper

The Online Shopper Study in Saudi Arabia

The report sheds light on KSA consumers' shopping behaviour across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
16 April 2018
Consumer & Shopper

Trends in Licensed Goods Market in Russia

And the factors of success of the licensed brand.
13 April 2018
Consumer & Shopper

Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
29 March 2018
Consumer & Shopper

Outbound Travel From Russia 2017-2018

Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.
19 March 2018
Travel, Tourism & Transport