Innovation & Knowledge

Consumer & Shopper

Creating a community hub in-store to drive traffic

Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
5 February 2020
Retail
Consumer & Shopper

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
30 January 2020

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

See also:

Ipsos Encyclopedia
Flair Collection

Consumer & Shopper

New analysis of the growing Chinese automotive aftermarket

New conditions provide fuel for rapid growth.
25 January 2020
Automotive
Consumer & Shopper

The future of automobiles in Brazil

Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.
10 December 2019
Automotive
Consumer & Shopper

Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.
9 December 2019
Consumer Goods
Consumer & Shopper

Spilling the Tea on Gen Z in MENA

Understanding MENA's youth in a connected world.
6 December 2019
Consumer & Shopper

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automotive
Consumer & Shopper

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
4 November 2019
Retail
Consumer & Shopper

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
4 November 2019
Financial Services
Consumer & Shopper

Customer intelligence of audience attitudes on top 3 dating apps

What people are saying online about Tinder, Bumble, and Hinge.
19 October 2019
Consumer & Shopper

Beyond price promotions

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
1 October 2019
Consumer & Shopper

Thinking Outside the Box, Bag and Wrapper

Why now is the moment for sustainable packaging in Japan.
30 July 2019
Energy & Environment

Creating a community hub in-store to drive traffic

The evolution of shopper behaviour in 2020

Features

Discover Ipsos Update

New analysis of the growing Chinese automotive aftermarket

The future of automobiles in Brazil

Hacking Hacks: How users are leading innovation

Spilling the Tea on Gen Z in MENA

The Future of Mobility - Autonomous, electric and shared

Black Friday: Still the superhero of the shopper’s year?

Can financial services tackle health and wellness?

Customer intelligence of audience attitudes on top 3 dating apps

Beyond price promotions

Thinking Outside the Box, Bag and Wrapper