The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.
Is India ready for driverless cars?
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?
The contribution of existing customers to brand growth.
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
Leveraging your distinctive brand identity to grow your brand.
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.