In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
Why now is the moment for sustainable packaging in Japan.
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
We are ready to announce our updated overview of Russian trends - TrendVision 2019. Current socioeconomic trends, demographic changes and main consumer trends in Russia.
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?