Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
How DIY surveys are delivering faster, more cost-effective consumer insights.
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
How to surf between constants and changes.
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
A segmented landscape of engagement, challenges and opportunities
The segmentation of sustainability
Geo-diversity in environmental concern
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
