Innovation & Knowledge : New Services | Ipsos

New Services

Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing

Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.
21 June 2017
Health
New Services

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
20 June 2017

Features

Discover Economic Pulse of the World

Ipsos’ wealth of opinion data enables our clients to set their findings in context.

Economic Pulse of the World

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