View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
How creative research can help measure and fuel long-term campaign effects
A selection of the latest research and thinking from Ipsos teams around the world.
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
Connected Health: moving in the right direction.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
The most common definition of UX is the aggregation of user experience. It is also known as user research or usability.
Market Access, also known as Global Evidence, Value and Access, is the process used to ensure that all patients who are eligible to benefit from a specific treatment get access to it, at the appropriate price.