This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
A selection of the latest research and thinking from Ipsos teams around the world.
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
How creative research can help measure and fuel long-term campaign effects
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
Connected Health: moving in the right direction.