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Ipsos Encyclopedia - Interlocking Quotas

Where the number of interviews required in the completed survey is in cells with more than one characteristic. A cell is a group of people with specific characteristics, such as a certain number of people of an age and gender.
11 August 2018
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Ipsos Encyclopedia - Ethnography

Ethnography is a qualitative research method derived from the fieldwork practices of anthropology. It is often characterised by its emphasis on spending extended periods of time with people or groups of people to generate/create a holistic picture of cultural practices.
14 July 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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