In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
Social data reveals what’s holding consumers back from embracing crypto
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Social data reveals new insights about fashion trends and shoppers
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
Social intelligence requires more than just software. Here’s what you can expect.
