A monthly podcast on data collection methods in market research.
Fostering trust, advocacy and motivation among research participants.
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
The primary aim of the ESOMAR's 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Opportunities and limitations for small sample sizes
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Understanding the market potential for a product is an integral part of any business plan. Assessing market size, identifying existing and new competitors – as well other drivers/constraints on growth – will inform and guide a business development plan and forecast.
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
First EU-wide survey on the uptake of artificial intelligence (AI) technologies carried out by Ipsos for the European Commission.
