New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
Social data reveals what’s holding consumers back from embracing crypto
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Social data reveals new insights about fashion trends and shoppers
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
Social intelligence requires more than just software. Here’s what you can expect.
A monthly podcast on data collection methods in market research.
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
MediaCell is a versatile solution with a number of potential applications.
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
