The primary aim of the ESOMAR 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
This month's edition features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
How creative research can help measure and fuel long-term campaign effects
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.