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Global consumer confidence remains unchanged at its highest level in 2019
Strongest gains in optimism observed in Argentina, Turkey, China, and France; Japan, Spain, India, and Sweden see significant drops.
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[EVENT] 2019 Corporate Reputation Salon in New York
September 23 - Each year, our Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
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Happiness is receding across the world
New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.
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[EVENT] O’CannaBiz Conference 2020
Fall 2020 - The more you know, the better you can plan for growth – that’s the topic Ipsos’ Michael Rodenburgh and Nielsen’s Cynthia Pachovski will discuss during their presentation at this year’s cannabis industry conference.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
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[EVENT] HLTH 2019
October 27 to 30 - Ipsos is delighted to be part of the agenda for the upcoming HLTH event: an unprecedented, large-scale forum for individuals, companies and policymakers who are reshaping the health industry to learn, collaborate and evolve.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods.
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[EVENT] WTF Live: a complex portrait of beauty
On September 18, Ipsos is delighted to be hosting our next WTF Live salon in New York City.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.