Search
-
Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
-
First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
-
Affluent Intelligence: affluencers and the power of authentic influence
There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them and whether you’ve even reached them at all. That’s why the idea of Influence is so powerful.
-
A 90% Favorability Rating for Martin Luther King Jr. on His 90th Birthday
Seven in Ten Americans Consider that the Civil Rights Movement Made Things Better for the Country.
-
It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
-
2019 US Politics - Immigration is a much more salient issue for 34% of Republicans
Half of Democrats and Republicans continue to approve of the job their representatives are doing in Congress, despite the partial government shutdown.
-
Retail trends in 2019 to watch out for
Earlier in the year we headed to NRF, and here’s our summary of retail trends in 2019, and what you should expect in the retail sector over the next 12 months.
-
How data analysis with staff exclusion can improve traffic in-store
Throughout the year, we welcome retailers and industry experts at retail trade shows such as NRF to discuss all things store traffic and customer behavior-related. Talking points often circle around how to use the data provided by traffic counting technology, underpinned by the general consensus that retailers should start with the consumer on every decision.
-
How traffic counting technology can help retailers
At every trade show we attend, we meet fantastic stores from across the globe who recognize the need to pay better attention to traffic – and some who are already doing it but want to use their data more effectively.
-
The Economic Pulse of the World - January 2019
The average global economic assessment of national economies surveyed in 28 countries is up one point this wave with 46% of global citizens rating their national economies as ‘good’.