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i-Say panel donations shatter our $15K goal in support of breast cancer awareness!
In honor of Breast Cancer Awareness Month this past October, the i-Say incentives team once again set out to join the fight against breast cancer by rallying i-Say members to raise $15,000 in donations.
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Digital Advertising - Measure the Metrics That Matter
When you’re making important decisions, you need to be sure you’re focusing on the right things.
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2016 US Elections - President Obama’s Approval Remains High (November 17)
Since the election, Democrats and Republicans are equally cynical about the direction of the country. The latest Reuters/Ipsos Core Political was released today.
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Creating opportunity: How to build a new era of trade for post-Brexit Britain
The referendum on the UK's membership of the European Union was a pivotal moment for the country. Whilst the uncertainty surrounding the UK's access to the single market has understandably dominated the discussions to date, this is an opportune time to reflect on the strength, depth and history of Britain's trade with the rest of the world and the many trade agreements that facilitate this trading.
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Lost In A Data Jungle? Nurture Your Research Ecosystem To Find Your Way Out
Do your tracking studies feel more like juggernauts than nimble research vehicles? Are you drowning in data but still left with unanswered questions? Do you want efficient, joined-up insight from your different data sources, but don’t really know where to start?
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Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia
Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.
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Black Friday: The Story So Far
In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Taking Responsibility - Ipsos in Mozambique's Involvement With Young People
Ipsos in Mozambique invited university students to Ipsos’ premises to learn about market research.
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Ipsos in Brazil Awarded 2016 Best Market Research Partner By L’Oréal
Each year, Ipsos participates in an annual event organised by L'Oréal Brazil, with all their suppliers.