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ASIA - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
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Middle East - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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Brazil Pulse - Gradual Recovery Trend of Consumption Confidence is Being Confirmed - October 2016
In October, the negative perceptions about the country’s direction continued to drop - but they are still at a high level. Confidence in the country will resume with economic recovery and the political & social stability.
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What Worries the World - October 2016
Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
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LATAM - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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Statement on Polling for the US Presidential Election
Last night was a difficult one for political pollsters in the United States, including Ipsos. Almost without exception, the major polling agencies and their media partners predicted that Hillary Clinton would win both the Electoral College and the popular vote. As we all know now, Donald Trump won the Electoral College and is at a near-even split on the popular vote (counting continues).
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Cybercrime and Corporate Reputation: Business and Public Perspectives
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
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Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.