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[WEBINAR] The Connection Between Big Data & Behavioural Economics
Research Innovation Webinar - December 7, 2016
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[EVENT] The Future of Research Expo 2016 - Malaysia
Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.
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How Present Is Your Brand In The Lives Of The World's Most Affluent?
The Ipsos Global Affluent Survey is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 49 countries in the world.
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Affluents in The Middle East Have The Highest Ownership of Wearable Tech
On October 13- 2016, we celebrate the 4th release of the Ipsos Affluent Survey EMEA.
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Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
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Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.