Search
-
Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
-
New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
-
Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
-
Advertising: finally… a 'Misfit' Christmas ad
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
-
Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
-
Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
-
Turkey: Re-designing adaptation in the shadow of hyperinflation
Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.
-
Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
-
New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
-
The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.