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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Australians' environmental concerns in January 2020
Five things you need to know about Australians’ environmental concerns in January 2020.
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Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
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Presidential elections in Croatia exit poll success
Ipsos, the largest market research agency in Croatia, conducted an exit poll on the presidential elections.
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The Evolution of Entertainment in India
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
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US Affluents and smart home technology
As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Wolves chooses Ipsos to deliver club retail store technology
An English Premier League club has chosen Ipsos to provide footfall counting technology to their stadium retail spaces.