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Generations - Beauty boom: stereotypes, myths and reality
How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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[EVENT] Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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Ipsos @ Cannes Lions 2023
Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Mexico: From teenage country to an adult one in a century
Q&A with Eugenia Marbec & Sarai Escobar Avila
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Ipsos.Digital makes its fully automated research platform available in Japanese
Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights, today announces that it is available in Japanese.
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Trustworthiness of the oil and gas sector
Potentially contrary to expectations in Western markets, globally, perceived trustworthiness of the oil and gas sector follows the same pattern as others – gradual increase over time.
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[Webinar] KEYS - The empathy effect
As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.