Brand Image

On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.

Join Ipsos’ Corporate Reputation experts for a complimentary webinar

How to seduce the intuitive mind of consumers with your brands and innovations.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.

In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.