Brand Image

Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.

The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.

When you’re making important decisions, you need to be sure you’re focusing on the right things.

"It keeps me up at night. Whichever industry you are in, you are absolutely not untouched by cyber-criminals."

We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.

What characterizes a good brand name? What’s the best way to brief your creative agency for your next product launch?

Not long ago, it seemed impossible to think that the reputational turbulence experienced by the banks of late could be matched by any other sector. However, Volkswagen’s recent mea culpa is just one of the latest in a series of blows for the automotive industry and, for many, a potential tipping point in terms of trust.

Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.