Brand Image

On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.

Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.

New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.

Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.

The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.

When you’re making important decisions, you need to be sure you’re focusing on the right things.

"It keeps me up at night. Whichever industry you are in, you are absolutely not untouched by cyber-criminals."

We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.

What characterizes a good brand name? What’s the best way to brief your creative agency for your next product launch?