Brands

Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth
Behavioural Science Publication

Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.
The inclusion imperative | KEYS webinar | Ipsos
Diversity & Inclusion (D&I) Webinar

KEYS - The inclusion imperative [Webinar recording]

Rethinking our Assumptions
How can brands speak authentically about diversity? | Flair Brazil | Ipsos
Diversity & Inclusion (D&I) Publication

Communication & Advertising: How can brands speak authentically about diversity?

The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
Ipsos | Inflation | Consumers | Spending power
Inflation Publication

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
Ipsos Webinar Brand Activism
Brands Webinar

From brand purpose to brand activism [webinar recording]

Join our webinar to discover why & how brands need to take a stand.
Cultural Intelligence | Ipsos
Communications Webinar

Cultural Intelligence [Webinar recording]

How brands' communication travel across cultures?
Cultural Tensions | Ipsos
Business Publication

Cultural Tensions

A key aspect for developing brand understanding is to identify where the cultural tensions might lie.
Future-Proofing and Foresight - ESOMAR
Brands Event

[EVENT] Future-Proofing and Foresight - ESOMAR

During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.
Brand Health Tracking | Ipsos
Brands Survey

We empower brands to be more human

The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
Brand Experience | Ipsos
Customer Experience Publication

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
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