September 6 - Today, consumers expect their experiences to combine seamlessly the best of what both online and offline have to offer. How can CPG brands and retailers keep pace? At this year’s ARF SHOPPERxSCIENCE event, attendees will take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.
A year and a half after the last edition, Trend Obs 2019 reveals a new search for balance, an attempt to regain control over the course of one’s life, at the cost of simplifying the outside world. But the exercise isn’t that simple and may herald other developments…
On July 27, join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.
This is the eighth edition of Ipsos Flair Italy. Once again we have reported what is happening in the country, including the reactions of Italians and how they feel about their place in the world.
On May 29, join Ipsos for a complimentary webinar featuring exclusive new research and a panel of experts who will game out some scenarios and implications for brands in the fast food, consumer packaged goods industries and beyond.
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
