Consumer Behaviour

Culture Luxe (World Luxury Tracking) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. The 2018 will be out soon. Pre-order now and add your ad-hoc question.

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

April 25 - Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.

Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

April 10 - How is today’s rapidly evolving mobility landscape impacting consumer behaviours, especially those of younger consumers?

March 28 - The Ipsos Foodservice Monitor (FSM), a syndicated program examining the Canadian market needs with market behaviour to offer its subscribers a 360 degree view of the out-of-home sourced foodservice experience. Foodservice is big business in Canada. Eating off-promise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.

On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.