Consumer Behaviour

April 25 - Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.

Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

April 10 - How is today’s rapidly evolving mobility landscape impacting consumer behaviours, especially those of younger consumers?

March 28 - The Ipsos Foodservice Monitor (FSM), a syndicated program examining the Canadian market needs with market behaviour to offer its subscribers a 360 degree view of the out-of-home sourced foodservice experience. Foodservice is big business in Canada. Eating off-promise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.

On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.

On March 13-15, Ipsos Comcon expert Mila Novichenkova, Marketing and Communications Director, will present a report about Outbound Travel From Russia.

On February 27, please join us for a complimentary webinar where we will share our guiding principles behind habitual and automatic behaviour.