Consumer Behaviour

The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.

Overall confidence no longer growing in largest economies, global expectations index plateauing.

Sept 28 - Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.

Statistics from the Payment and Clearing Association of China show that from 2013 to 2016, the number of transactions made through non-banking mobile apps increased from 3.7 billion to more than 97 billion.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.