Consumer Behaviour

Advertising Publication

The Many Faces of Modern Motherhood

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
Future of Insights | Ipsos
Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Ipsos | Ipsos.Digital | consumers | artificial intelligence | AICI
Consumer Behaviour Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
Society Survey

Pragmatism and smart consumption values permeate the Chinese LGBT community

BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
Ipsos | Inflation | Feeling the pressure
Society Publication

Understanding human psychology during the polycrisis

We live in a world where we are being buffeted by multiple crises.
Ipsos | Paris fashion week | London Fashion week | New York Fashion week | Milan fashion week
Social Intelligence Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Ipsos | AI | Social Intelligence | Beauty | CX
Customer Experience Publication

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
Ipsos | Global Advisor | Inflation | Shopper
Inflation Survey

High food prices are taking a bite out of budgets

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
Ipsos | White paper | Innovation | Behavioural sciences
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
When Social Met Surveys: a conversation with Twitter's Joe Rice
Social Intelligence Event

[Webinar] When Social Met Surveys: a conversation with Twitter's Joe Rice

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
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