Consumer Behaviour

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

How DIY surveys are delivering faster, more cost-effective consumer insights.

BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.

We live in a world where we are being buffeted by multiple crises.

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

The total product experience is driven by more than just sensory signals.