Consumer Behaviour

Social intelligence requires more than just software. Here’s what you can expect.

Social data reveals how consumers feel about new Electric Vehicle (EV) models

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

Learn how to design great experiences that drive your desired customer behaviours.

Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.

Mapping behaviour, changing behaviour

Who we are and how we act: dress, speak, buy things, or vote are all shaped and informed by our cultural context.

During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.