Consumer Behaviour

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Social intelligence requires more than just software. Here’s what you can expect.

Social data reveals how consumers feel about new Electric Vehicle (EV) models

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

Learn how to design great experiences that drive your desired customer behaviours.

Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.

Mapping behaviour, changing behaviour